Lidl to make major change to children’s food items to help them eat less junk food - here’s why

Lidl is set to make a major change to some of its products to encourage children to eat healthier foods.  The discounter announced it will be giving ‘unhealthy’ food items a ‘fresh look’ by removing child-friendly packaging on more than 14 different product categories such as sweets, chocolates and savoury snacks.

Lidl has said at least 30 products will be getting a new look including the discounters Sweet Fruit Chews and Multicoloured Fizzy Belts. The change comes after Lidl removed cartoon characters from ‘unhealthy’ cereal packaging in 2020.

Lidl aims to help families across the country make healthier choices, after research revealed that over two thirds (68%) of parents found child friendly characters on unhealthy food and drink packaging made it more difficult to feed their children a healthy diet.

Peter de Roos, chief commercial officer at Lidl GB said: “Our ambition is to make high quality, healthy food accessible to all, and the principal way we achieve this is through our best value prices. But we also recognise that there are other barriers in place, particularly concerning children, and parents are telling us that unhelpful packaging is one of them.